About the industry index
Different industries have fundamentally different content architectures, audience behaviors, and conversion goals. A healthcare SaaS needs HIPAA-aware copy patterns and trust signals that a consumer fintech does not. A hospitality brand needs atmospheric storytelling that a B2B professional-services firm would rightly leave on the cutting-room floor. The industry index here is a record of the verticals Homade has actually shipped in, not a pitch deck list of sectors we aspire to serve.
Each industry page shows the Homade projects that fall inside that vertical, the specific disciplines that went into them, and the contextual brief that explains why that market requires that particular approach. Where we have enough project history to say something useful, the page includes a written summary of what makes that industry distinct as a digital-design problem.
If your company operates in more than one vertical, the industry filter on the Work page lets you cross-reference. Most clients in growth-stage SaaS, for instance, sit at the intersection of technology and fintech or technology and healthcare, and the portfolio reflects those overlaps. Use the letter filter on this page to reach a specific market quickly, or sort by project volume to see which verticals have the deepest proof-of-work record.
Industries are tagged directly to projects by the client, not inferred by an algorithm, so the counts here reflect genuine domain expertise rather than keyword matches. If you work in a market that is not yet listed, it usually means we have shipped there but the project is under NDA, or that it is an emerging vertical we are actively building toward. The brief form on the contact page is the right place to start the conversation.