About the field glossary
The field glossary started as an internal reference for the terms that come up constantly in client conversations: design patterns, CMS concepts, SEO and AEO vocabulary, accessibility standards, development jargon, and the ever-multiplying alphabet soup of tools and frameworks that a modern marketing site touches. It grew into a public resource because the same questions kept showing up in briefs from operators who were new to digital, or who were fluent in one domain but blank on another.
Every entry is a plain-language definition, not a jargon-for-jargon substitution. The goal is to write each term at the level of a smart, curious professional who knows their own industry deeply but has not spent a decade in web design and development. Where a term has a formal standard behind it, like WCAG 2.1 or Core Web Vitals, the definition points toward that standard without requiring you to read the spec to understand what the term means in practice.
Terms are organized by topic so you can browse by domain: Web Design, Web Development, SEO, Accessibility, CMS, Design Styles, and the rest. The A-to-Z jump bar at the top of this page lets you skip directly to a letter. The search field filters in real time across both term names and definitions, so a partial word is usually enough to find what you are looking for.
The glossary is a living document. New terms are added whenever a concept comes up often enough in client engagements to warrant a canonical definition, and existing definitions are updated when a standard changes or a tool evolves. If you have a term you think belongs here, or a definition that feels wrong or outdated, the contact form is the right channel.