How Homade works
Most sites go stale the moment they launch: AI search cannot cite them, organic rankings decay, and the agency that built them is long gone. Homade was built for the operators who want the opposite. I design, build, and maintain marketing sites and web apps as products that rank in AI search, convert visitors into pipeline, and compound over time, where every release is measured, every page earns its keep, and the person who ships it stays on call long after launch day.
Answer Engine Optimization (AEO) is a first-class deliverable at Homade, not a footnote buried in step four. I optimize every site to be cited by AI search engines like Perplexity, ChatGPT, and Google AI Overviews, and I pair that with agentic build tools for everything around the marketing site, from internal utilities to lightweight customer-facing apps to the workflow glue that keeps the marketing engine moving. I pick the right tool for the job rather than forcing every project through one platform, and I keep the strategy, design, and engineering decisions in one head so the work feels like one company instead of three.
My work covers seven areas: brand, rapid build, custom site development, on-page SEO and AEO, accessibility to WCAG 2.1 AA, ongoing maintenance, and the optional move into product-grade web apps. Hire me for one area or all seven. Each area builds on the one before it, and every engagement ships with a written scope, a clear timeline, and a real human answering when you write back.
My clients tend to be operators at venture-backed software companies, growth-stage marketplaces, and professional-services firms where the marketing site is the single most expensive piece of real estate the company owns. They want a partner who treats every release like a product release, who measures lift instead of guessing at it, and who can sit in the room with the marketing lead, the head of design, and the engineering manager without translation. That is the brief I built Homade to answer, and the work on this site is the proof.
What is AEO
Answer Engine Optimization (AEO) is the practice of structuring a website so that AI-powered search engines, like Perplexity, ChatGPT Search, and Google AI Overviews, can read, cite, and surface its content in direct answers. Where traditional SEO earns a blue link, AEO earns the paragraph that appears before any links at all.
The shift already happened: A growing share of informational and commercial queries now resolve inside an AI answer panel. If your site is not structured to be cited, you are invisible to a widening slice of your market, regardless of where you rank in the ten blue links below.
Structure is the lever: AI engines prefer content that names its claims, cites its sources, and uses semantic markup. That means clear headings, concise definitions, FAQ schema, and clean internal linking. None of it requires a content calendar rewrite, just purposeful architecture.
AEO and SEO compound together: The signals that make a page citable by an AI engine overlap almost entirely with the signals that make it rank organically. Investing in one strengthens the other, so the lift compounds across both channels over time.