About the field notes
The field-notes blog is where I write up the small, hard-won decisions I keep making on real client projects, the kind of detail that never fits inside a scope of work but ends up deciding whether a build feels coherent or stitched together. Expect plainspoken essays on Webflow architecture, on-page SEO and AEO, accessibility to WCAG 2.1 AA, AI-native build tooling, and the operator playbooks I use to keep a marketing site compounding after launch.
Posts are organized into a handful of standing categories: build notes from the studio, opinionated takes on the modern Webflow stack, accessibility and performance deep dives, SEO and content strategy for product-led companies, and process pieces on how I actually run an engagement from kickoff to handover. Every essay is written about something I actually shipped.
New essays land on an irregular cadence, when I have something worth saying rather than on a content calendar. If you want the highlights instead of the firehose, the brief form on the contact page doubles as a low-volume subscribe option. I will never autoresponder you to death, and I will never sell your address to a list broker.
If you are landing here from a search result, the index above is sorted newest-first, but the archive runs deep enough that the older posts on Webflow CMS architecture, Core Web Vitals, and accessibility patterns still hold up. Use the category chips above each post to jump between threads, and feel free to link any essay back to me in the contact form if you want my current take on it. I re-read my own work regularly, and I will tell you on the record when an old recommendation has been superseded by a better one.