Step 07 · Beyond the marketing site

When the marketing site needs a product behind it.

Custom web apps, APIs, dashboards, and Webflow integrations. The top of the climb, for operators whose site needs to do something, not just sell it.

Six pillars, pick the one that matches what your site needs to do this quarter.

Custom web apps. React + TypeScript front-ends, hosted-DB back-ends, auth, billing. Built to extend (or replace) what your CMS can do alone.
Webflow integrations. Embedded apps, custom CMS sync, member areas, and gated content - keep Webflow for design, add real product behind it.
APIs & automations. REST, webhooks, Zapier/Make endpoints, and internal tools that wire your stack into the site without duct tape.
Dashboards & internal tools. Admin panels, analytics views, and operator dashboards. Replace the spreadsheet, keep the team fast.
Auth, billing, and accounts. Stripe, Clerk, magic links, role-based access. The boring-but-critical glue, shipped right the first time.
Scale-ready architecture. Hosted on Replit, Vercel, or your cloud. Logs, monitoring, and a deploy story that does not break on Friday at 5pm.

Five steps from idea to a production app your team can run, without an in-house engineering org.

Step 01 — Scope. Workshop the user stories, the data model, and the integrations. Concrete acceptance criteria from day one.
Step 02 — Prototype. A working clickable prototype within two weeks - real flows, real data, real feedback before we commit to a stack.
Step 03 — Build. Front-end, back-end, auth, billing, infra. Trunk-based, deployed continuously to a staging environment.
Step 04 — Launch. Production cutover, monitoring, and a real runbook for the first week. We are on call for the rollout.
Step 05 — Iterate. Post-launch retainer - features, fixes, and the slow burn of turning v1 into v2 without rewriting it.