Yes. Homade is headquartered in Chicago, IL, and builds brand systems from our Chicago studio. The designer who sets your direction is the same person who documents the system and rolls out the first artifacts, so the work stays coherent from kickoff to handoff.

Logo lockups, typography, color, grid, and components, all documented so anyone you hand it to can stay on brand. We then roll out the first wave of artifacts you actually need: site hero, deck, business cards, social, and packaging.

A focused identity runs 3 to 5 weeks depending on scope. Every project gets a real DO date and a real DUE date, not an estimate range, and you see real artifacts (a poster, a card, a hero) early instead of just a moodboard.

Both. We build brands for Chicago operators and for teams across the US. Local clients can meet in person; remote clients get the same cadence, daily Looms, and a real human responsible from day one.

Yes. We start with a discovery pass on your audience, voice, competitors, and existing assets, deciding what stays, what evolves, and what gets retired, then build the new system around what is already working.

Both. The system covers print and digital, from packaging and environmental graphics to the deck, social, and the website hero, so every artifact feels like one company instead of three.

Yes. Branding is the foundation every other service builds on. Once the system is documented, our Rapid Build and custom Webflow development pull from it directly, so the site ships on brand from the first pixel.

Brand systems are scoped after a brief discovery. We give you an honest read on timeline and budget within one business day. No retainer required to get a quote.