Discover how "The Rabbit Hole" in Chicago's Old Town revitalized its brand with a logo refresh that enhances its rustic-chic identity while ensuring recognition among loyal patrons.
The Rabbit Hole, located in Chicago’s Old Town, underwent a logo refresh in collaboration with Chrome City Creative to better align the branding with its upgraded bar-food classics and rustic-chic interior. The project aimed to maintain brand recognition among regulars while ensuring the logo's versatility across various platforms such as signage and digital profiles.