Discover how Good Measure fuses punk rock aesthetics with meticulous mixology through a distinct logo and collectible graphic collateral, creating a vibrant identity for this Chicago bar.
The "Good Measure" project in Chicago's River North successfully blends a punk rock aesthetic with a focus on high-quality food and cocktails by creating a distinctive logo and graphic collateral. By utilizing a jigger as the central logo motif, the brand communicates precision and craft while maintaining a collectible and on-theme visual identity across various materials.