Logo usage, the full color palette with hex, RGB, and CMYK values, the typography system, photography and imagery direction, and tone of voice, each with concrete examples.
How are the guidelines delivered?
You receive a polished, shareable PDF plus a living Notion doc, so your team can both reference a fixed version and keep an editable source as the brand evolves.
Do I need a finished logo and brand first?
Guidelines document an existing brand. If your logo or system is still in progress, we usually run guidelines right after the logo design or logo systems work.
How long does it take?
Most brand guideline projects run two to three weeks, depending on how much existing material we are documenting.