Yes, a logo system extends an existing primary mark. If you do not have one yet, start with our logo design service and we will roll straight into the system.
What counts as a sub-brand variant?
A sub-brand variant is a controlled adaptation of the master mark for a product line, division, or campaign that keeps the parent brand recognizable while signaling something distinct.
How is this different from brand guidelines?
A logo system covers the marks themselves: every lockup, icon, and rule for using them. Brand guidelines document the wider standards including color, type, voice, and imagery.
How long does a system take to build?
Logo systems typically run three to four weeks depending on how many sub-brands and lockups are in scope.