Siena

Overview

A comprehensive website redesign for Siena USA, a premium flooring manufacturer, featuring a bespoke e-commerce solution tailored specifically for interior designers and commercial clients.

Challenge

Create a sophisticated digital platform that would streamline the sampling process for interior designers while showcasing Siena's extensive product catalog in an engaging way. The key challenge was developing a custom cart system that would allow professionals to request multiple product samples - a unique requirement in the commercial flooring industry.

Solution

Custom Sample Request System

We developed a pioneering faux e-commerce setup that reimagines the traditional shopping cart experience for the commercial design industry. This system allows interior designers to:

• Browse and select multiple flooring samples across different product categories
• Add samples to a specialized cart interface
• Request free samples directly through the platform
• Track their sample requests in one centralized location

Technical Implementation

The custom-built system integrates seamlessly with Siena's inventory management, ensuring accurate sample availability while maintaining the sleek user experience expected by design professionals.

Design Approach

The website's design reflects Siena's position as a premium manufacturer while prioritizing functionality:

• Clean, minimalist interface that puts product visualization at the forefront
• Intuitive navigation system organized by product categories and applications
• High-resolution product photography with zoom capabilities
• Responsive design optimized for both desktop and tablet browsing

Results

The implementation of this unique sample request system has revolutionized how interior designers interact with Siena's product catalog. The platform has successfully:

• Streamlined the sample ordering process for design professionals
• Reduced administrative overhead in sample fulfillment
• Increased engagement with Siena's product catalog
• Created a more efficient workflow for both clients and internal teams