Outfits By Adrianna
"Outfits By Adrianna" aimed to establish a brand identity that reflects the founder's blend of high-fashion and personal styling. The design concept features a sophisticated yet approachable visual language, characterized by a playful silhouette and a warm color palette, effectively positioning the brand as a premium styling service.
Project Overview
Outfits by Adrianna needed a brand identity that matched founder Adrianna Adams’ mix of high-fashion sensibility and personal, 1:1 styling.
The work focused on creating a mark and system that felt:
- Sophisticated enough for luxury contexts.
- Warm and approachable for clients stepping into personal styling for the first time.
Design concept
The core idea came from a single, classic image: the silhouette of a woman’s leg extending from a sleek black dress.
That inspiration drove a primary mark that:
- Feels unmistakably fashion-forward.
- Carries a bit of playfulness and movement.
- Can stand on its own or pair with wordmarks in different contexts.
Color and type
- A palette of rose and warm earth tones balances elegance and softness.
- Typography leans clean and contemporary, with enough refinement to feel at home in a high-fashion environment.
Applications
The system extends across:
- Business cards and stationery.
- Digital surfaces like Instagram and simple web.
- Style guides, lookbooks, and client-facing documents.
The result positions Outfits by Adrianna as a premium yet welcoming styling brand, with a visual language that clearly signals both expertise and personality.
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