Barchester Bay Group
Barchester Bay Group, founded by Jeremy Krell, aims to bridge the gap between oral and systemic health start-ups and industry-leading brands to foster innovations that improve patient outcomes. The project focused on creating a logo and website that encapsulated the company's mission and highlighted Jeremy's thought leadership and entrepreneurial background.
Our Role
Logo Design
The logo for Barchester Bay Group features a lighthouse, a symbol significant to the founder, Jeremy Krell. The lighthouse represents guidance, innovation, and a steadfast commitment to navigating the complex landscape of health start-ups. The design process involved several iterations to ensure the logo not only resonated with Jeremy but also reflected the core values of the company.
Website Development
The website was designed to serve multiple purposes: showcasing Jeremy's accolades, providing a portfolio of start-ups, and offering a platform for industry leaders and start-ups to connect. The key features of the website include:
- Homepage: The homepage provides an overview of Barchester Bay Group's mission and vision, highlighting the focus on oral and systemic health innovations.
- About Jeremy Krell: This section details Jeremy's journey from a general dentist with an entrepreneurial spirit to a thought leader in the health start-up industry. His experience in web and graphic design, luxury goods, and healthcare start-ups are emphasized to build credibility.
- Portfolio: This section showcases the various start-ups that Barchester Bay Group has incubated or is currently working with, providing case studies and success stories.
- Contact and Networking: The website includes a contact form and networking opportunities, encouraging start-ups and industry leaders to connect with Barchester Bay Group for potential collaborations.
The overall design focuses on a clean, professional look with intuitive navigation to enhance user experience. The color scheme and typography were chosen to evoke a sense of trust and innovation, aligning with the company's mission.
Conclusion
The logo and website creation for Barchester Bay Group successfully encapsulate the company's mission of fostering innovations in oral and systemic health. By highlighting Jeremy Krell's extensive background and the company's portfolio, the website serves as a comprehensive platform for industry leaders and start-ups to connect and collaborate.
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