Thrive Exchange

Background

Thrive Exchange is a $100 million community investment project located at 79th Street and Exchange Avenue in Chicago, IL. The project, along with its sister property Thrive Englewood, aims to reimagine, revitalize, and reinvest in South Shore, South Chicago, and Englewood. These initiatives focus on critical needs such as healthcare access, affordable housing, and financial stability.

Challenge

Our task was to create a cohesive brand identity for both Thrive Exchange and Thrive Englewood, refresh their partially finished logos, and develop a vibrant website that resonates with the diverse communities served by these projects.

Approach

• Logo Creation: Design professional logos for both properties, ensuring consistency while maintaining individual identity.
• Brand Identity: Develop a vibrant, cohesive visual system reflecting the projects' shared mission and community focus.
• Website Design: Create a dynamic, engaging website showcasing both projects' goals and connecting with their diverse audiences.

Solution

1. Logo Creation:

• Designed distinct yet related logos for Thrive Exchange and Thrive Englewood.
• Ensured shared design elements to create a unified brand family.
• Introduced a color palette representing diversity and vibrancy, applicable to both properties.
• Refined existing logo elements for better scalability and recognition.
• Ensured logos worked across various applications and sizes.

2. Brand Identity:

• Developed a comprehensive brand guide with color schemes, typography, and visual elements for both properties.
• Created a style guide for marketing materials.
• Designed iconography and illustrations representing the projects' key focus areas.

3. Website Design:

• Built a responsive, user-friendly website with a vibrant look and feel, showcasing both projects.
• Incorporated engaging visuals and interactive elements to highlight the projects' impact.
• Ensured accessibility features to cater to all community members.
• Integrated easy-to-use navigation emphasizing key areas: healthcare, housing, and financial services.

Results

The new visual identity and website effectively:

• Communicated the shared mission and values of Thrive Exchange and Thrive Englewood.
• Increased engagement with local communities of both projects.
• Provided a platform for transparent communication about the projects' progress and impact.
• Enhanced the credibility and professionalism of both initiatives.

Conclusion

The creation of logos for Thrive Exchange and Thrive Englewood, along with the overall visual identity refresh and website development, successfully established a cohesive, vibrant, and community-focused brand family. This new identity effectively supports the shared mission to revitalize targeted areas in Chicago, while the website serves as a powerful tool for community engagement and information dissemination for both projects.