GHAR
GHAR is a restaurant located in San Miguel de Allende, Mexico, specializing in Indian cuisine. It's situated in a 17th-century property, offering a menu that evolves nightly with small and large plates meant for sharing. GHAR also hosts weddings and special events, providing full-service catering in various locations including the States, parts of Mexico, the Caribbean, and European destinations. Our work on GHAR included a logo that reflected the region's character and suited the fine-dining look and feel of this restaurant. GHAR's story is one of fusion between Mexican and Indian heritage, embodying the passion of its head chef, Hiran Patel.
Our Role
Client Overview
GHAR is a unique fusion restaurant in San Miguel de Allende, Mexico, blending Indian cuisine with local Mexican influences. Situated in a historic 17th-century property, GHAR offers an evolving nightly menu and caters for special events across multiple countries.
Project Objectives
- Create a distinctive brand identity reflecting GHAR's fusion concept
- Design a logo that captures the restaurant's character and fine-dining atmosphere
- Develop a website showcasing GHAR's unique offerings and catering services
Design Process
Our approach to GHAR's brand identity focused on merging elements from both Mexican and Indian cultures, mirroring the restaurant's culinary fusion. We drew inspiration from the rich colors and patterns found in both traditions to create a visually striking and cohesive brand.
Logo Design
The logo design process involved extensive research into both Mexican and Indian art styles. We created a symbol that incorporated elements from both cultures, using a color palette that reflected the vibrancy of San Miguel de Allende and the warmth of Indian spices.
Website Development
For the website, we focused on creating an immersive digital experience that would transport visitors to GHAR's unique ambiance. We incorporated high-quality imagery of the restaurant's interior, signature dishes, and the surrounding San Miguel de Allende landscape.
Results and Impact
The new brand identity and website successfully captured GHAR's essence, helping to establish it as a premier dining destination in San Miguel de Allende. The cohesive branding across all touchpoints has strengthened GHAR's market position and supported its expansion into catering services across multiple countries.
Related Projects
Have Questions?
Complete the form below and we'll get back to you.
