Chicago's Next

Project Objectives

• Create a compelling brand identity that reflects the program's mission and values
• Develop a user-friendly website to showcase the program and attract mentors and participants
• Establish a cohesive visual language across all brand touchpoints

Brand Identity Development

The brand identity process began with extensive research into youth mentorship programs and Chicago's community landscape. We aimed to create a visual identity that would resonate with both potential mentors and young participants.

Logo Design

The logo features a stylized "NEXT", incorporating elements that symbolize growth, connection, and stability. The design uses a vibrant color palette to appeal to youth while maintaining a professional appearance for adult stakeholders.

Color Palette and Typography

We selected a color scheme that balances energetic tones with more subdued hues, reflecting the program's focus on youth development and professional guidance. The typography combines a bold sans-serif font for headings with a readable serif for body text, enhancing legibility and visual appeal.

Website Development

The website was designed to serve as an informational hub and a platform for mentor-mentee connections. Key features include:

• Responsive design for seamless viewing on all devices
• Clear program information and benefits for both mentors and mentees
• Easy-to-use application forms for potential mentors and program participants
• Testimonials and success stories to showcase program impact
• Integration with social media platforms to increase engagement

Content Strategy

We developed content that clearly communicates the program's goals, structure, and impact. This included:

• Concise program overviews for quick understanding
• Detailed information on mentor commitments and qualifications
• Engaging descriptions of skill areas participants can develop
• Profiles of team members and partner organizations

Launch and Results

The brand identity and website were successfully launched, resulting in:

• Increased visibility and recognition of Chicago's Next in the community
• A significant uptick in mentor applications and program inquiries
• Positive feedback from partner organizations on the professional presentation
• Enhanced ability to communicate program impact to potential funders and supporters

Conclusion

The creation of a strong brand identity and user-friendly website for Chicago's Next has provided a solid foundation for the program's growth and impact. By effectively communicating its mission and values, Chicago's Next is better positioned to attract mentors, engage youth, and make a lasting difference in the community.